How working parents can reach equality in the household

by
Jenna Vassallo
Apr 3, 2024
Family of four plays with blocks on the floor

It’s a tale as old as time—one partner, oftentimes a mom, feels like they’re taking on the bulk of domestic duties, regardless of whether they work outside the home.

Women shoulder about two-thirds of the work required to run a home and raise a family, and they do more even if they earn more than their spouses.

It doesn’t help that the U.S. still lacks the policies to support families with universal paid leave and affordable childcare, which could at least help level the playing ground for working families. Several studies show that paid parental leave tends to reduce conflict over domestic tasks, particularly when fathers take it.

To tackle how couples can create an equal domestic workload at home, we interviewed Eve Rodsky, author of Fair Play, backed by Reese Witherspoon’s media company Hello Sunshine, and Find Your Unicorn Space.

Eve applied her Harvard-trained background in organizational management to probe what would happen if we all treated our homes as our most important “organization.”

Read three key takeaways below.

“Fair” doesn’t always mean perfectly equal

Fair doesn’t necessarily mean couples need to split the workload 50/50 so long as there’s perceived fairness between both parties involved:

“One of the interesting findings I saw was that this idea of perceived fairness was almost actually more important than actual fairness,” Eve said.

This was the concept behind her “Fair Play” system, which offers couples a new way to divide domestic responsibilities to make the house more equitable.

Through this movement, Eve’s method helps families prioritize what’s important and who should take the lead on each task to help create a sense of unity and support in the household.

Fair Play encourages structured decision-making around boundaries, how we perceive each other's time and communication while we await stronger government and corporate programs and policies that support families.

“And so what Fair Play says is that you can take agency in your own home while we wait for these other things [with government support] to happen,” Eve said.

It's not at all about money

Couples often need help with who does what in the home due to the perception that the partner who makes less money should do more domestic duties.

This is a massively misguided mindset, Eve said, because men will continue to make more money than women for now because of the gender pay gap and the assumptions that women do more in the home:

“I like to say that we have to look at time and how you want to live and act in your home organization,” she said. “And I fundamentally believe, regardless of who makes more money, that we have to look at our time as equal.”

This means that both partners must honor each other’s right to use the 24 hours they have in a day as they wish. That's the fundamental premise of fair play—something Eve said she and her husband applied to their marriage–which made all the difference in their partnership.

When in doubt, outsource (if you can)

We asked Eve about the best and worst tasks to outsource. According to surveys she conducted, 50 out of her 100 Fair Play cards are actually not outsourceable:

“So the worst cards to outsource, I would say, would be medical and healthy living,” she says. “As much as you love Alexia, your nanny, she's probably not deciding whether or not your child's adenoids are being taken out.”

But for those who can afford it, several card tasks can be outsourced, which Eve refers to as the daily grinds. These include cleaning, dishes, laundry, and meal planning.

Getting outside help with these time-consuming but necessary responsibilities to run a household frees up time (and mental capacity) for both parties to tackle the rest—and, ideally, with time to spare for personal time.

Like any organization needs, Fair Play gives families the tools to solve their real-world problems—in this case, the unpaid, invisible work women shoulder in the home.

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
Tagged
Gender equity
Podcast recap
Work discussion

Hear more from Eve Rodsky on her Fair Play movement and how to implement it in your household

Listen to this episode of The False Tradeoff!