From corporate America to launching a caregiver platform

by
Jenna Vassallo
Feb 8, 2024
Person works on a laptop

If parents have better support from employers and access to affordable childcare, there’s no telling what they can achieve at any stage of their career.

Blessing Adesiyan, CEO and founder of MH WorkLife, profoundly understands this.

A Nigerian immigrant who had her first child during her senior year of college, she navigated single parenthood while climbing the corporate ladder at brands like PepsiCo, DuPont and BASF before pivoting her career to focus on something near and dear to her heart: caregiving.

We interviewed Blessing to hear about how she got to where she is today – from building a successful engineering career before pivoting to build a platform for caregivers in the workforce.

Here are three highlights from our conversation:

Parents need accessible, affordable childcare

Imagine showing up to your first day at a new job with a baby.

That is precisely what Blessing did after securing a chemical engineer job at a West Virginia manufacturing plant. She had found childcare for her infant daughter just two days prior, but had to pick up her work badge first.

“That just sort of set the precedent for what my career was going to look like; for the work that I ended up doing with MH,” she said.

Blessing’s agility and ability to juggle single motherhood and her new career sent her on a whirlwind tour of cities around the U.S. for various companies in which she rapidly rose up the ranks.

She was grateful for the opportunity but faced challenges with accessing affordable childcare—which was one key experience about Blessing's story and what she built today.

Returning to work after kids is difficult without support

When she got pregnant with her second child, Blessing was a senior sales operations leader in a global role. She broke down to her husband, wondering how she’d juggle her demanding career and a newborn.

His response?

“Well, you just have to find a very honest way to do this, something that feels good to you, something that feels natural, that allows you to do your best work and live your best life.”

Blessing took to Instagram to share her concerns about the hardships mothers face in the workplace, particularly when returning to work after having a child.

She posted an open invitation for other moms in her network to meet for coffee and, much to her surprise, the cafe was packed with dozens of women when she arrived.

This made her realize she was onto something; that there was a demand for this type of support: helping working mothers - and caregivers more broadly - navigate their careers while managing responsibilities at home.

Determined as ever to bring the conversation about supporting caregivers to a larger audience, Blessing held her first conference three months later in downtown Detroit with more than 300 attendees from companies like the University of Michigan and Google.

“So my husband was like, ‘Well, I think this is a company now. So that was when I was like, ‘OK, I guess [I’ll call it] Mother Honestly, LLC,’” she said.

From 60 people in a coffee shop, Blessing now reaches over 25 million parents, caregivers and employers.

Caregiving responsibilities shouldn’t all be on women

A big catalyst for starting a caregiving platform was Blessing’s belief that society and the workplace must change so that women don’t shoulder all caregiving responsibilities.

She first started getting her message out via Mother Honestly, LLC. newsletters, social media and events. She then rebranded to formally announce her new company on the stage at TechCrunch Disrupt.Her goal was to pivot from discussing the problem to being part of the solution.

So she started engaging with various legislators through some partners, like Mom First, the National Partnership for Women and Families and the National Women's Law Center.

These meetings led to Blessing co-founding the CareForce, a group of about 300 leaders nationwide in the private and public sectors that discuss elevating care in America.

Introducing MHWorkLife

Blessing was a driving force behind creating multiple employee resource groups supporting parents and caregivers in the workplace throughout her corporate career.

It’s part of the reason she’s pivoted Mother Honestly to its new name, MH WorkLife, which she describes as a dynamic ecosystem dedicated to building a robust care infrastructure for today’s workforce.

Blessing now offers three products: Care Academy, Care Coverage and Care Wallet, which allows companies to set aside money to help employees cover unexpected care costs.

Her company also has its Care at Work summits, which have grown to more than 500 employers, parents, and caregivers coming together once a year to discuss elevating care in the workplace.

MH also launched WorkLife Equity, a national nonprofit committed to advancing workplace equity by advocating for the needs and aspirations of vulnerable workers, including BIPOC and service and hourly workers.

There’s still so much more work to be done, however.

“We need more investors. We need the community, we need legislators to pay attention to this space, the care economy, and just fund the heck out of women,” Blessing said.

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
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Hear more about Blessing’s story and the caregiver platform she’s building

Listen to this episode of The False Tradeoff!