The power of career coaching on the parental leave experience

by
Jenna Vassallo
Jun 28, 2024
Woman working while expecting

When an employee takes parental leave, they wind down all of their work, undergo a massive change at home, and then jump back into a new work environment when they return.

For many, there couldn’t be a bigger transition than this – both personally and professionally.

When asked about the biggest concerns going into parental leave, 76% of new parents cited “career and work” disruption - ahead of both filing and securing childcare.

This highlights the significance of having career-focused support and programs in place to help employees and navigate this transition with confidence.

What research says about the power of career coaching on the parental leave experience

Engaging with a career coach to support the parental leave experience is incredibly impactful for employees who are growing their families, according to research by Dr. Angela Passarelli, associate professor at Duke, and Spela Trefalt, associate professor at Simmons.

The two researchers conducted a study about career coaching through parental leave and found career coaching - especially for new mothers - can “powerfully influence career decisions and experiences before, during and after they welcome a child.” 

The research also points to career coaching as a mechanism that gives new parents the support they need to not only stay in the workforce, but grow into leadership at their organizations.

Why did they decide to research the impact career coaching has on parental leave, and what were the most interesting findings? 

Here are our top three takeaways, per our interview with Angela and Spela on The False Tradeoff:

1. Mothers aren’t leaving the workforce - they’re finding better opportunities

Coaches interviewed in the study confirmed that women were not discussing whether to stay or leave their jobs in their coaching sessions.

Instead, Angela and Spela found that new parents were primarily focused on how to make their careers work alongside their new parenting roles. 

They were seeking guidance on how to integrate the new responsibilities that came with parenthood into their existing careers.

The conversations often revolved around maintaining their high performance at work without compromising being present and engaged mothers. 

This underscores how critical supportive structures like career coaching are in retaining and helping talented women grow in the workforce.

2. Having meaningful work and feeling valued is critical to parents

One of the most significant findings was the importance of meaningful work in retaining new parents in the workforce: Women were more likely to stay with their employers if they felt their work was valuable and fulfilling. 

Angela and Spela’s research found that if women did not perceive their work as meaningful or impactful, they were more likely to consider leaving their jobs for better opportunities with more satisfying work elsewhere. 

This insight suggests that employers should focus on creating engaging and meaningful roles for employees returning from parental leave to improve retention rates.

3. The best time to invest in a career coach is before taking parental leave

A final point we discussed is the hypothesis that it’s most beneficial to start coaching early in the parental leave process. 

According to Spela, "The psychological shift begins once a mother knows she's pregnant. Coaching from the start helps her envision a desired future and create a new identity. If you only focus on the end, it’s harder to backtrack and address foundational changes." 

This is why Parentaly’s coaching programs start prior to a participant’s parental leave vs. only focusing on the return-to-work experience.

Early coaching helps employees identify their long-term career vision, allowing them to build a coverage plan that supports that vision. It also helps shape the division of labor at home, setting the stage for a successful transition back to work.

Turning parental leave into a win-win for employees and businesses

Angela and Spela's research makes a strong case for why parental leave coaching is beneficial to both employees and their employers. 

Their work underscores the need for a systemic approach that includes support for both expecting employees and managers, which is exactly what Parentaly provides to our clients. 

Because parental leave coaching is not just about providing support during a transitional period.

It’s about preparing both the employee and those in their workplaces for success, ensuring that career development continues seamlessly - which in turn, brings more value to the business.

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
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Podcast recap
Podcast episode 21 of The False Tradeoff

Curious what research says about the power of career coaching?