How Heidrick & Struggles transformed the global parental leave employee experience

by
Jenna Vassallo
Feb 26, 2025
Employees of the parental leave task force talking about policy

After reviewing their people analytics, top executive leadership advisory firm Heidrick & Struggles noticed a common theme: parental leave had significant implications for both retention and development of employees across the globe. 

Recognizing that parental leave transitions were a critical juncture in an employee’s career, the firm set out to better understand the challenges their people were facing.

They evaluated their parental leave approach with two goals in mind: to better support employees while strengthening their leadership pipeline. 

Going beyond policy adjustments, they launched a parental leave task force - a group of HR leaders, employees and other stakeholders - to better understand the challenges their team faced with parental leave.

Led by Chief Inclusion Officer Cecelia Nelson-Hurt and Senior Inclusion & Belonging (I&B) Manager Dom Dickson, Heidrick & Struggles’ parental leave task force took a data-driven approach to improve the parental leave experience.

This led to a partnership with Parentaly to help them deliver scalable, impactful parental leave support solutions that met the needs of their employees and the firm.

What the parental leave task force discovered

Heidrick & Struggles’ parental leave task force took a global, employee-centered approach to better understand the leave experience of their employees.

The team reviewed parental leave policies across regions, benchmarked industry best practices, and conducted focus groups, surveys and one-on-one interviews with employees.

By gathering insights from employees worldwide, the task force identified seven potential solutions and prioritized three based on their impact and feasibility:

  1. Parental leave manager training: Employees emphasized that a manager’s support during parental leave was essential to their experience. Many managers wanted to help but lacked the tools or knowledge to do so effectively.
  2. Parental leave planning templates: Both employees and managers needed a clear, repeatable process to navigate the logistics of leave, from preparing for parental leave to reintegrating smoothly after returning.
  3. Parental leave resource library: Employees wanted centralized access to tools and guidance for navigating each stage of the parental leave journey to ensure a consistent experience for the global workforce

These areas addressed challenges for employees, managers and their teams, and would create an opportunity to improve the overall experience for everyone involved.

Partnering with Parentaly: “The stars were truly aligned”

After the parental leave task force identified the top three priorities, Heidrick & Struggles was determining whether to build the solution in-house or partner with a vendor to provide this critical parental leave support.

Fortunately for us, Parentaly was on their radar due to internal referrals. Our offering perfectly aligned with their needs, which led to the start of our partnership:

“The decision to partner with Parentaly was a natural outcome of the task force findings. When we explored your offering, we realized they aligned perfectly with our top three solutions: comprehensive manager training, detailed leave planning and a robust resources library.” - Dom Dickson

Here’s how Parentaly supports Heidrick & Struggles’ parental leave support priorities:

  • Manager training for people leaders: Parentaly provides quarterly comprehensive training programs to help managers understand their role in the parental leave experience. Managers receive tactical steps on how to support expecting employees and their coverage teams before, during and after leave transitions

 “One of the biggest wins is that we’re making our managers better people leaders.” - Cecilia Nelson-Hurt

  • Career coaching for expecting employees: Parentaly provides 1:1 coaching to expecting employees to help them navigate the entire parental leave planning process with a certified career coach. Sessions are designed to meet the individual’s personal needs, from pre-leave planning to return-to-work success

“Parentaly directly supports our goals because it helps us to foster a workplace and a culture that values and supports our employees at every stage of their parental journey.” - Cecilia Nelson-Hurt

  • The Parentaly Toolkit: Expecting employees and managers at Heidrick & Struggles have access to Parentaly’s comprehensive library of resources, offering a customized, centralized hub that includes leave planning templates, conversation guides and a robust checklist covering the most critical steps in the parental leave process

“It's been so invaluable in helping us to be better equipped with the insights, the strategies and actionable solutions that are needed to create a globally consistent and inclusive parental leave program.” - Cecilia Nelson-Hurt

The business case for investments in parental leave support

Heidrick & Struggles took a thoughtful, data-driven approach to reimagine the parental leave experience. And the work of the task force demonstrated that parental leave support isn’t just an HR initiative—it’s a business imperative.

By prioritizing manager training, leave planning, and accessible resources, Heidrick & Struggles set a new standard for parental leave programs—one that supports employees while driving business success.

For organizations considering similar investments, Heidrick & Struggles’ experience offers a compelling blueprint: leverage data to identify challenges, prioritize solutions with the greatest impact, and collaborate with experts to drive meaningful, scalable outcomes.

‘You’re more than likely going to end up with [something] that doesn’t check every single box, but we’re lucky Parentaly was going to do exactly that for us. We had already defined the challenges and identified key priorities, which meant we could hit the ground running with Parentaly. Your team's expertise really complemented our internal efforts and allowed us to deliver a more seamless and impactful solution for our employee community.” - Dom Dickson

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
Tagged
HR & policy
Gender equity
Case studies
Podcast recap
Two HR Professionals meeting in the office discussing parental leave policy

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